While watching Top Gear, I saw a Mercedes ad which totes its E-Class as the most advanced car in the world. The Voiceover man proudly proclaims that the car can help awaken it’s driver, keep the driver in his lane if he starts to wander, and stop itself if the driver becomes distracted. I’m thinking [read more]
Marketing
I love marketing! I especially love witty ads that stop me when I’m fast-forwarding my DVR.
Audi Superbowl Ad: Sneak PreviewHere’s an ad that’s going to debut during the Super Bowl later today. It’s a pretty funny play on the movie The Godfather. http://www.truthinengineering.com/exclusive-preview/ |
Nationwide’s Horrible WebsiteChris and I are annoyed with our current insurance agent for jacking up our rates after promising not to, so I’ve spent today getting quotes from other companies. I’ve used a combination of telephone and website interactions and everything has gone smoothly until I tried Nationwide’s site. Their auto insurance quote forms are very detailed, [read more] |
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GM Defends Its Brand StrategyGM posted an explanation of their brand strategy on their blog on June 1, following a letter to the editor in USA Today suggesting they may be better off with fewer brands. The author of the letter to the editor actually suggests all of the Detroit Big Three kill brands and goes on to give [read more] |
Corvette or Viagra?There’s a Viagra commercial that features a man washing his Corvette while his wife is sitting in a lawn chair reading. She decides it’s time for nookie NOW and gives him a Smoldering Look and walks inside. The man wants to follow her, but has a dilemma: His Corvette is covered in soap suds. Whatever [read more] |
Hyundai’s New AdsI love Hyundai’s new ad campaign where they compare their cars against luxury brands. I think my favorite is the Lexus comparison, where the Hyundai can do everything the Lexus can except parallel park itself, but “with the money you have leftover, you can pay someone to do that for you.” That’s classic! I think [read more] |
Longwood Industries – Scam or Legitimate Sales Pitch?I posted my Audi for sale on this blog and on the local Craigslist. A few days later I received a call on my answering machine from someone named Allen saying he had a buyer for my car. My car is a bit unique so that piqued my interest. It also sounded too good to [read more] |
Lexus’s New Add Baffles Me, But GM’s Makes Me SmileHave you seen the Lexus ad? It involves some guy in a nice house playing piano; I think he’s playing the theme from Mission Impossible. But I don’t get it… What does Mission Impossible (or Hawaii Five-0 or whatever theme it is) have to do with Lexus? And where are the cars? Now, GM, on [read more] |
Lincoln’s Williams-Sonoma OfferI received a flyer from Lincoln this week with an interesting offer: Purchase a new Lincoln and receive a $1000 Williams-Sonoma gift card.* The offer is valid on any 2006 or 2007 Lincoln MKX, Navigator, MKZ or Mart LT and is in addition to any other public offers. Vehicles must be purchased from dealer stock [read more] |
GM Two-Year Turn AroundWhile attending a recent electronic communications seminar, I had a chance to hear Shel Holtz speak. Mr. Holtz, a communications guru and Accredited Business Communicator, predicts that GM will turn around in two years (if they can survive that long) because of Bob Lutz’s blog. Bob Lutz authors the blog himself and allows comments – [read more] |

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